Hero - Product Launch- Karizma

Hero Motocorp Limited
5 min read
Feb 12, 2023

Overview

We collaborated with the client to develp and design a product launch - Karizma. We created a 3D configurator for customization and integrated AR features to enhance customer engagement and immersion

The Challenge

The client faced challenges with visualization, low site engagement, and conversion rates. They sought to increase product visibility and boost digital engagement to drive sales on online platforms. By leveraging XR technologies, they aimed to transform user experience and achieve better business outcomes.

The Solution

With our 3D configurator, users can customise products in real-time, while AR features enhance the experience by overlaying virtual car onto the real world. This integration enhanced user engagement, made the product customisation interactive, & optimised performance. Partnering with Google Cloud, we implemented a scalable backend infrastructure for Hero's website.

The Results

4.15 min
avg time spend
7.53%
conversion rate
145.29k
total footfall
82.21k
unique users
Hero Motocorp
Sabyasachi Ghosh
Product Manager- Digital Solutions

“Our 4-year partnership with Metadome has been transformative. Their XR platform enables us to innovate and develop cutting-edge experiences. Metadome's expertise in AR, VR, and 3D configurators ensures stunning, engaging results. They are a partner committed to excellence and customer satisfaction. Metadome's solutions drive real business outcomes and keep us ahead in the industry”

About Hero Motocorp

Hero MotoCorp is India's largest motorcycle and scooter manufacturer, renowned for its wide range of reliable, fuel-efficient bikes. With a strong presence in both urban and rural markets, it is a key player in the two-wheeler industry. Hero MotoCorp is known for its innovation in design and commitment to sustainable mobility solutions

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